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2690 Broadway
Boulder, CO 80304
Mon-Sat: 10AM - 9PM
Sun: 11AM - 8PM
303-443-6761
Free curbside pickup + delivery in Boulder, CO ($50 min)

Unparalleled Taste. Unmatched Expertise. Boulder Wine Merchant.

We are Boulder’s finest and only Master Sommelier-run merchant of expertly-curated wine, craft beer, spirits, and specialty food pairings.

Hand-Picked Curation by a Master Sommelier

Every item at Boulder Wine Merchant is hand-picked by owner and Master Sommelier, Brett Zimmerman. 

The Master Sommelier title is a highly-esteemed designation for wine connoisseurs who have achieved the highest level of education in wine and food pairings. The time and rigor required to become a Master Sommelier is so great that as of 2020, there are only 274 certified Master Sommeliers in the world. 

From our expertly-curated products to our educational content, everything we offer Boulder Wine Merchant is a reflection of Zimmerman’s world-class taste and deep understanding of how to select, pair, and enjoy our carefully curated collection of wine, craft beer, spirits, and specialty food items.

Wow Them at Your Next Dinner Party

Interesting historical insights, expert tips, and delicious wine and food pairings from a Master Sommelier — straight to your inbox every month.

Read Our Blog

The Allocation Game is Out of Control

The damage caused by skyrocketing pricing for exclusive allocations may be irrevocable. It’s still hard to believe. For the first time in my more than 30-year career in fine wine,...

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7 of Our Favorite Sommeliers to Follow on Social Media

Sommeliers are the new heroes of the wine world. Over the last decade or so, sommeliers in general (and not just the Master Sommeliers) have taken the wine world by...

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How to Enjoy Sparkling Wine For Any Occasion (Or None at All!)

We’re of the opinion that any time is the right time for some bubbly. Yet, the typical American consumer tends to rely on holidays and specific celebrations to consider drinking...

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Why Shop With Us?

We believe shopping for and sharing wine, beer, spirits, and specialty food pairings should be a comfortable, exciting, and delicious experience for everyone. 

Through our carefully-curated selection and our attentive, highly-experienced customer service, our mission is to empower you to feel confident and cared for when choosing wine, beer, spirits, and specialty food products from Boulder Wine Merchant.

Our Food Products

Browse tasty food pairings picked monthly by our Master Sommelier.

Coravin Wine Accessories

World-class wine accessories to make the experience that much sweeter. Use code CCR06R0OLZ at checkout to get 10% off your next order!