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2690 Broadway
Boulder, CO 80304
Mon-Sat: 10AM - 8PM
Sun: 11AM - 7PM
303-443-6761

WINTER HOURS: Mon-Sat 10am-8pm | Sun 11am-7pm

Unparalleled Taste. Unmatched Expertise. Boulder Wine Merchant.

We are Boulder’s finest and only Master Sommelier-run merchant of expertly curated wine, craft beer, spirits, and specialty food pairings.

Hand-Picked Curation by a Master Sommelier

Every item at Boulder Wine Merchant is hand-picked by owner and Master Sommelier, Brett Zimmerman. 

The Master Sommelier title is a highly-esteemed designation for wine connoisseurs who have achieved the highest level of education in wine and food pairings. The time and rigor required to become a Master Sommelier is so great that as of 2020, there are only 274 certified Master Sommeliers in the world. 

From our expertly-curated products to our educational content, everything we offer Boulder Wine Merchant is a reflection of Zimmerman’s world-class taste and deep understanding of how to select, pair, and enjoy our carefully curated collection of wine, craft beer, spirits, and specialty food items.

Wow Them at Your Next Dinner Party

Interesting historical insights, expert tips, and delicious wine and food pairings from a Master Sommelier — straight to your inbox every month.

Read Our Blog

Is bigger better? Unlock the mystery of large-format wines.

Even though experts have yet to figure out exactly why large-format bottles are better for aging wines, most collectors and wine professionals agree that bigger is better. Generations of wine...

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Rising Greek star delivers incredible value rosé (under $20).

It’s not every day that you come across a rosé that completely blows you away for under $20. But that’s exactly what happened when we first tasted the Zafeirakis Limniona...

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“Visionary” reds from Sicily: Passopisciaro and the extraordinary wines of Andrea Franchetti.

When he passed away late last year at 72 years of age, leading Italian wine writer Aldo Fiordelli called the legendary Italian winemaker Andrea Franchetti “one of the most talented...

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Why Shop With Us?

We believe shopping for and sharing wine, beer, spirits, and specialty food pairings should be a comfortable, exciting, and delicious experience for everyone. 

Through our carefully-curated selection and our attentive, highly-experienced customer service, our mission is to empower you to feel confident and cared for when choosing wine, beer, spirits, and specialty food products from Boulder Wine Merchant.

Our Food Products

Browse tasty food pairings picked monthly by our Master Sommelier.

Coravin Wine Accessories

World-class wine accessories to make the experience that much sweeter.