Boulder Wine Merchant
Colorado law prohibits the sale of alcohol to anyone under 21. We check ID at pickup, every time.
Every wine in the shop, from Grand Cru Burgundy to the perfect weeknight bottle, is tasted and chosen by our Master Sommelier. Come say hello or shop online, and we'll help you find one you'll love.
The Master
On TV this week
9NEWS (KUSA-TV), Colorado & Company, aired 16 October 2026. Also on KWGN-TV's Great Day Colorado.
Wines under $30 on the shelf today. Tell Chaz what's for dinner and it will narrow it down.
See all under $30The Boulder Wine Club
Each month the shop emails you when your bottles are ready, and you collect them at 2690 Broadway.
Cocktail of the day
A classic from the International Bartenders Association, with bottles from our shelves.
Stir with ice in a mixing glass and strain into a chilled martini glass. Glass: Martini cocktail glass. Squeeze oil from lemon peel onto the drink, or garnish with a green olives if requested.
Recipe: International Bartenders Association, iba-world.com. The bottles are our suggestion from today's shelf (for Champagne, the least expensive); any bottle of the same kind works.
Staff picks
One bottle each, in their own words.
“Extraordinarily aromatic white that is fruity yet totally dry. A great aperitif or conversation starter: lime oil, tangerine blossom and white peach on the nose, with a hint of basil. Totally unique!”
Staff pick: John
Picked 12 October 2026
“You've heard of comfort food, but what about comfort wine? Semillon, my favorite grape. Golden apple and honey. A hug in a glass!”
Staff pick: Max
Picked 12 October 2026
“From Chile, a Cabernet-based blend where Carmenère adds another dimension. Rich.”
Staff pick: Paula
Picked 12 October 2026
“For that special meal with your favorite rich protein. 100% Tempranillo (Tinta de Toro): blueberry, black currant and cinnamon. Drink it soon? Decant for a few hours, or lay it down for 10+ years.”
Staff pick: James
Picked 12 October 2026
“A lighter, elegant Zinfandel with a subtle vegetal earthiness: think celery, lotus root, daikon. Drink it with Thanksgiving dinner, or with mala hot pot for an adventurous pairing.”
Staff pick: Raph
Picked 12 October 2026
The Reserve Case
Our most allocated bottles never go online. Come into the shop and ask to see the Reserve Case, or tell us what you are looking for and we will reach out when something opens.
