Boulder Wine Merchant
Colorado law prohibits the sale of alcohol to anyone under 21. We check ID at pickup, every time.
Every wine in the shop, from Grand Cru Burgundy to the perfect weeknight bottle, is tasted and chosen by our Master Sommelier. Come say hello or shop online, and we'll help you find one you'll love.
The Master
On TV this week
9NEWS (KUSA-TV), Colorado & Company, aired 16 October 2026. Also on KWGN-TV's Great Day Colorado.
Wines under $30 on the shelf today. Tell Chaz what's for dinner and it will narrow it down.
See all under $30The Boulder Wine Club
Each month the shop emails you when your bottles are ready, and you collect them at 2690 Broadway.
Cocktail of the day
A classic from the International Bartenders Association, with bottles from our shelves.
Shake hard with ice, then strain into a chilled cocktail glass. Glass: Cocktail glass. Garnish with lemon zest.
Recipe: International Bartenders Association, iba-world.com. The bottles are our suggestion from today's shelf (for Champagne, the least expensive); any bottle of the same kind works.
The Reserve Case
Our most allocated bottles never go online. Come into the shop and ask to see the Reserve Case, or tell us what you are looking for and we will reach out when something opens.
