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Boulder Wine Merchant
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Brett Zimmerman, Master Sommelier, in front of the Burgundy shelves at Boulder Wine Merchant

Wine chosen by a Master Sommelier.

Every wine in the shop, from Grand Cru Burgundy to the perfect weeknight bottle, is tasted and chosen by our Master Sommelier. Come say hello or shop online, and we'll help you find one you'll love.

Brett ZimmermanMaster Sommelier since 2007In the Court of Master Sommeliers directory 
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October 2026

Wines of the Month

Petit Freylon, Cuvée Marguerite 2024 bottle
October white Petit Freylon, Cuvée Marguerite 2024 Bordeaux Blanc, France Bright. Textured. Classic white Bordeaux. $11.99 See the wine
Félix Solís, Viña San Juan Merlot · Syrah · Tempranillo 2024 bottle
October red Félix Solís, Viña San Juan Merlot · Syrah · Tempranillo 2024 La Mancha Denominación de Origen, Spain Merlot, Syrah and Tempranillo from La Mancha, Spain. $10.99 See the wine

The Master

Brett Zimmerman, Master Sommelier

  • Master Sommelier since 2007
  • Owner of Boulder Wine Merchant since 2010
  • Founder of the Boulder Burgundy Festival
  • On the Board of Directors of the Court of Master Sommeliers, Americas
About BrettWork with Brett

In the news

All press

On TV this week

Get to Sippin' at the Boulder Burgundy Festival

9NEWS (KUSA-TV), Colorado & Company, aired 16 October 2026. Also on KWGN-TV's Great Day Colorado.

Browse the shop

RedShop red wineWhiteShop white wineSparklingChampagne and moreRoséShop roséSpiritsWhisky, agave, gin and moreSakeShop sakeUnder $30Everyday winesGift cardsShop gift cards

For a Friday, under $30

Wines under $30 on the shelf today. Tell Chaz what's for dinner and it will narrow it down.

See all under $30
Mont Gravet, Rosé 2025Languedoc$10.99Majestic EspritRed Bordeaux$10.99Astica, Sauvignon BlancSouth America White$11.99Backhouse, ChardonnayUS Chardonnay$8.99Paul Jaboulet Aîné, Parallèle 45 Côtes du Rhône BlancRhone$16.99

The Boulder Wine Club

Wines every month, collected at the shop

Each month the shop emails you when your bottles are ready, and you collect them at 2690 Broadway.

Join the clubHow it works

Cocktail of the day

Pina Colada

A classic from the International Bartenders Association, with bottles from our shelves.

All cocktails

Pina Colada

Garnish from our shelf: Cherries Luxardo 12.7oz Jar $25.00

From your kitchen: 30 ml Coconut Cream; 50 ml Fresh Pineapple Juice.

Blend with ice and pour into a large glass; serve with straws. Glass: Large glass. Garnish with a slice of pineapple with a cocktail cherry.

Recipe: International Bartenders Association, iba-world.com. The bottles are our suggestion from today's shelf (for Champagne, the least expensive); any bottle of the same kind works.

Newsletter

Store news and event announcements

The Reserve Case

Looking for something highly allocated?

Our most allocated bottles never go online. Come into the shop and ask to see the Reserve Case, or tell us what you are looking for and we will reach out when something opens.

About the Reserve CaseVisit the shop
Boulder Wine Merchant gift card

Gift cards

A physical gift card for $25, $50, $100 or $250, or any amount up to $2,000. Buy it online and pick it up at the shop. It is spent in the shop only.

Gift cards